Public Relations
What could Public Relations do for your organisation?
You might be doing essential, novel, or life-changing work in the community, but unless the public or key decision-makers know about it, you’re not in a position to expand that work.
As we all know, it’s not always the best organisations that get the recognition and attract government, philanthropic, or public recognition. It’s the organisations that have familiarised the public and key decision-makers with their work.
Public Relations is about using the media to build the profile of organisations so they can become industry leaders, impact policy settings, and attract funding that will help them help more people.
What is PR and why organisations fail to get media traction
Public relations is the art of informing and persuading the public about the importance of a particular issue, your issue.
Public opinion matters because it informs our beliefs and behaviour. Persuading the public (or specific decision-makers) about the importance of your idea or work is central, but first you have to get past the media gatekeepers.
Having an idea, or doing good work, is not enough to convince a journalist, editor, or producer to run your story. Your idea has to be presented and ‘packaged’ in a particular way that is newsworthy in order to get picked up and run in mainstream media outlets.
Too many not-for-profits, businesses, and organisations start with the work the work they are engaged in and fail to intersect with the news cycle or what the broad social issues or news pegs are.
Book a complimentary consultation.
First Tier Media offers complimentary consultations to understand your organisation’s goals and to uncover the media worthy stories you are sitting on. We provide a complimentary story plan after that meeting. Contact us on david@firsttiermedia.com or 0479 130 242