First Tier Media

First Tier Media is a boutique PR, lobbying, & crisis media agency, that helps not-for-profits, peak bodies, and socially engaged businesses build and protect their profile, become industry leaders, and campaign effectively for funding and policy change.

First Tier Media recognises the central role that media plays in influencing public opinion. We work with experienced and like-minded partners in the world of advertising, social, digital, and fundraising to deliver smart and affordable messages and campaigns that work.

We work on the land of the Wurundjeri people of the Kulin nations and pay our respect to traditional owners past and present, and acknowledge that sovereignty was never ceded.


David Latham | Principal

Founder and Principal at First Tier Media, David Latham is an experienced PR Director and journalist who has represented some of Australia’s leading NFPs and peak bodies – getting thousands of stories up across flagship media and helping clients to set the industry and policy agenda in their sectors.

David is a proven and successful lobbyist and campaigner, most recently at Federal and State level for the arts and aquaculture sectors, where he helped coordinate broad coalitions and campaign strategies that have achieved their goals. He has successfully lobbied for the health, construction, and disability sectors.

As a media trainer David has prepared hundreds of clients for interviews, Royal Commissions, helped hone key messages and pivot and bridge into the stories they want to tell about their organisations and sectors.

David also helps NFPs and social enterprises to build their own media capacity so they can tell their own stories, with light ongoing light touch support. David has an Arts Degree (Honours, History/Politics) from La Trobe University.

Anna Demant | Principal

Anna is a Principal at First Tier Media and an experienced philanthropy, fundraising and communications executive whose most recent position was Head of Impact at the Australian Communities Foundation.

She is on the Funding Committee of Scanlon Foundation and on the committee of Refugee Advice and Case Service.

Anna is a founding board member of Inclusive Development International and is on the committee of Australian International Development Network. Previously, she was Foundation Manager of Planet Wheeler Foundation, and Foundation Manager at Lonely Planet Foundation.

Anna is a founding member of Refugee Leadership Alliance, designed to increase links, funds and opportunities for refugee leaders in our region. She is a pro-bono technical advisor to Asia Pacific Network of Refugees, and has a particular focus on working to promote meaningful refugee leadership.

She has an arts degree from Melbourne University and a Diploma of Professional Writing and Editing from RMIT.

Erdem Koch | Media Trainer

Erdem is a highly experienced media professional and trainer who has worked as Executive Producer for ABC’s Insiders, as a journalist and presenter at SBS, as a freelance print journalist and as a lecturer in communications at La Trobe University. Most recently Erdem was Communications Manager at Tik Tok.

Imogen Bannister | Snr Content Consultant

Imogen has worked as a senior publisher, editor, and program manager across some of publishing’s most iconic brands, from Lonely Planet through to Oxford University Press and as a freelance consultant. Her communications and strategy nous helps keep First Tier media’s content tight, well-directed, and relevant.

Bianca Hall | PR Account Manager

Bianca studied International Relations at RMIT and worked tirelessly as a regional journalist at the Seymour Telegraph, sourcing stories, conducting interviews, and writing 90 percent of the copy. Bianca brings that tenacity, work ethic, and news sense to First Tier Media.

Laila Chanzi | Business Development Manager

Laila brings a unique wealth of knowledge to the Business Development Manager role with previous experience as a Childhood Educator. 
Having studied Early Childhood Education at Victoria University, Laila has interests in children and women’s rights with a particular focus on child safety. 
Laila brings her knack for social responsibility, assessment and evaluation expertise, and sharpened communication skills to build a socially conscious client-base.

Testimonials

 

“As the CEO of the peak body for non-govt disability service providers, National Disability Services, I worked regularly with David around developing strong PR stories, media preparation for interviews, and to handle potential crisis media situations coming out of the Disability Royal Commission. David managed significant amounts of coverage for NDS and his assistance on media preparation was invaluable. I highly commend him as a media professional.”

David Moody, former CEO of National Disability Services

"I recently had the pleasure of working with David from First Tier media in relation to our work in Afghanistan. David was extremely professional, responsive, communicative, and had a huge amount of expertise to share. On top of this, he was incredibly patient and took the time to provide feedback and ongoing support as needed. I can't recommend David and First Tier highly enough."

Evan Jones, Asia Displacement Solutions Platform (ADSP)

“David Latham is a consummate professional who possesses tremendous knowledge on how to handle a crisis from a communications & PR perspective. He guides clients seamlessly in ensuring the minimum amount of reputational damage to organisations, and navigates journalist outreach: creating holding statements, framing narratives, and preparing clients for potential interviews to an exceptional standard. He is an all rounder who sees the big picture while staying on top of executional details.”

Erdem Koch, former Producer of Insiders and crisis media consultant

 

“I recently had the pleasure of working with David from First Tier Media in relation to our work in Afghanistan. David was extremely professional, responsive, communicative, and had a huge amount of expertise to share. He took the time to provide feedback and ongoing support. I can't recommend David and First Tier highly enough."

— Evan Jones, Asia Displacement Solutions Platform (ADSP).