SA Election | Flinders
from SA’s safest seat to a marginal

After being engaged by a client in August 2020, First Tier Media began organising a cost effective media, ground, and political campaign called Hands off Boston Bay (HoBB) to fight SA Water’s decision to place a desalination plant in the middle of an aquaculture zone.

HoBB cohered local and industry stakeholders, developed a campaign website, social media accounts, a traditional media strategy, geo-targeted campaign ads, and a strong ground campaign reaching into the community and to political decision makers. We firmed opposition and called for voters to support candidates that opposed the desal plant.

Through that work we produced a 24 percent swing in the safest Liberal seat in South Australia and achieve a change of position from the South Australian Liberal Party who now oppose the development.