First Tier Media (FTM) is a boutique PR, lobbying, campaigning, and stakeholder communications agency, that helps not-for-profits, peak bodies, and for purpose organisations build their profile, become industry leaders, campaign for funding and policy change, and engage stakeholders effectively.

FTM Principal, David Latham, has worked as a PR Director representing some of Australia’s leading NFPs, peak bodies, and brands – getting thousands of stories up across all first tier media platforms and helping them set the industry and policy agenda in their sectors. He has provided strategic advice and lobbied successfully at Federal and State level for the arts, health, mental health, health, aquaculture, and disability sectors. David has helped small organisations raise funds for critical programs through bespoke, micro campaigns. As a crisis media consultant he has worked with senior government figures, prepared clients for Royal Commission enquiries, conducted dozens of crisis media audits, and acted as a client agent when dealing with journalists.

Anna Demant, Co-Principal at FTM, is a highly experienced philanthropy, fundraising, and communications executive who has worked as a Foundation Manager at the Planet Wheeler Foundation and Impact Manager at Australian Communities Foundation. She is on the Funding Committee of the Scanlon Foundation, is on the board of Refugee and and Case Services and chairs its Fundraising Committee, and is a board member of Inclusive Development International. Anna provides strategic advice to not-for-profits, for-purpose organisations, and peak bodies on how best to structure their approach to communications and fundraising.

First Tier Media recognises the central role that media and strategic communications plays in influencing public opinion and key stakeholders. FTM works with experienced and like-minded partners in the world of advertising, social media, digital media, and fundraising to deliver smart and affordable messages and campaigns that work.